This Privacy Policy describes how Tidemere, LLC ("Tidemere," "we," "us," or "our") collects, uses, discloses, and protects information in connection with our member-services application and related websites at tidemere.com, tidemere.app, and tidemere.club (together, the "Site"; the Site and the application, collectively, the "Services").
Tidemere does not sell personal information, under any circumstance, to anyone. Tidemere's business is funded entirely by the subscription fees Clubs and Households pay for the Service, not by monetizing data. There is no advertising, no pop-ups, and no third-party marketing tracker anywhere in the Service or on the Site, and Tidemere does not send marketing email blasts to members, residents, staff, or guests. This is a deliberate choice, not a policy that happens to be true today: Tidemere prices the Service to be self-sustaining on subscription revenue alone, specifically so there is never a financial incentive to treat personal information as a revenue source. Section 7 (How We Share Information) describes the limited, operational circumstances in which information is shared.
The Services include Tidemere for Clubs (member, point-of-sale, instructor, crew, and manager tools for private clubs); Tidemere for Households (director, staff, nanny, and culinary tools for private households and family offices, including property-specific guest-experience deployments at an individual client's residence or property); and Tidemere modules operated on behalf of childcare and staffing agencies that use Tidemere to manage their own client families. This Policy applies across all of these product lines, and to Tidemere for Learning (working name), a coordination tool for early-childhood programs described in Section 3.3 below, once it is built and offered.
Where this Policy discusses information about a minor connected to a Club, that minor is referred to as a "Junior" (defined and explained fully in Section 8, Children's Privacy). Tidemere for Households has no equivalent concept: a Principal's children are never issued their own account or login, and information about them is entered and managed by the Principal or household staff, not by the child.
Please read this policy carefully. By using the Services, you acknowledge that you have read and understand the practices described here. If you are a club or organization ("Club") using Tidemere on behalf of your members, you represent that you have the authority to agree to these terms on behalf of your organization and that your use of the Services is subject to a separate agreement with Tidemere.
Tidemere, LLC is a California limited liability company, formed July 4, 2026, with its principal place of business at One Sansome Street, Suite 1400 #A1076, San Francisco, CA 94104. Tidemere's registered agent for service of process in California is Registered Agents Inc, 1401 21st St, Ste R, Sacramento, CA 95811. We develop and operate a member-services application designed for private swim and tennis clubs, households, and similar high-trust organizations.
For questions about this policy, contact us at hello@tidemere.com.
Tidemere operates in two capacities, and this distinction matters for understanding how your information is handled:
When a Club subscribes to Tidemere or when any individual visits the Site, Tidemere acts as the data controller for the information collected in that context. This policy governs that data.
When a Club uses Tidemere to manage its members and operations, or when a Household Subscriber uses Tidemere to manage a private residence or estate, the Subscriber is the party that controls the personal data of its members, residents, staff, and guests. Tidemere processes that data solely on the Subscriber's behalf and under the Subscriber's instructions. In this context, Tidemere acts as a "service provider" under California law.
Members of a Club, household residents, and household staff who have questions about how their personal data is handled should contact their Club or Household Subscriber directly. Tidemere does not use Subscriber data for Tidemere's own business purposes beyond providing the Services.
In the Household product, a Household Subscriber may be either the Principal (homeowner) directly or a management entity acting on behalf of a Principal. Where a management entity administers the account, that entity is the Subscriber of record and is responsible for data controller obligations under applicable law.
Tidemere is considering a future product for early-childhood and Montessori-style programs, working name "Tidemere for Learning." As currently conceived, it would coordinate trips, meals, travel, plays, and activities for a program's children, and send related schedules and updates to parents and staff through calendar integration. It would not include grading, assessment, or education records of any kind; Tidemere does not intend to process student academic records, and this Policy will be updated, and the product redesigned if necessary, before any feature resembling an education record is added.
If built, this product would process information such as a child's name, birthday, allergy and dietary information, and parent or guardian contact information, collected under the same consent, retention, and security approach described for Junior members in Section 9, Children's Privacy, and would not change Tidemere's commitment to never sell or share personal information.
The Services are used to process personal information about people of all ages, including clients, members, residents, guests, and staff, some of it sensitive, such as allergy and health-related flags, contact information, and birthdays. Tidemere does not collect this information directly from those individuals; it is entered by a Club or Household administrator, or by the individual themselves within an account set up by that administrator, and Tidemere's contract with each Customer requires the Customer to have obtained whatever consent, authorization, or notice is legally required before that information is entered into the Service, including a parent or legal guardian's consent for a minor (see Section 9, Children's Privacy).
The Services are not designed to collect Social Security numbers, driver's license numbers, passport numbers, or other government-issued identification numbers, and Customers should not enter that information into the Service.
When a Club subscribes to Tidemere or when an administrator, manager, or staff member creates an account, we collect:
When a Club uses Tidemere to serve its members, the Club provides us with member information to process on the Club's behalf. Depending on which features a Club uses, this may include:
This information is controlled by the Club. Members should contact their Club to exercise any rights over this data. Additional detail on how information about junior (minor) members is collected and controlled appears in Section 8, Children's Privacy.
A member's on-site presence is determined by check-in, corroborated by the Tidemere app being open on Club premises and, where available, connection to the Club's on-site WiFi. Presence expires automatically when a member leaves, after a period of inactivity, or at Club close, whichever comes first. Presence data is used only to support Club operations, such as knowing who is on site for safety purposes, and is never used for marketing or advertising.
Each member device is bound to the member's account through a personal invite token rather than a shared credential. A member's sign-in session generally lasts the length of a membership season, but access can be revoked instantly, per device, either by the member (or their parent, for a junior) or by Club staff.
The member card displayed in the app uses a short-lived, rotating token rather than the member's underlying member code, so a screenshot or photo of the card goes stale rather than remaining usable indefinitely.
When a Household Subscriber uses Tidemere to manage a private residence or estate, the Household Subscriber provides information about household residents, staff, and guests for processing on the Subscriber's behalf. This may include:
This information is controlled by the Household Subscriber (whether the Principal directly, or a management entity acting on the Principal's behalf). Household residents, staff, and guests should contact their Household Subscriber to exercise any rights over this data.
When you use the Services or visit the Site, we automatically collect certain technical information, including:
Where Tidemere is used by a Household Subscriber to manage household staff, the platform processes personal information about those individuals in an employment context. This may include scheduling data, task and work assignment records, time-off requests and approvals, and work-related communications within the platform. This information is processed on behalf of the Household Subscriber (the employer of record, whether the Principal directly or a management entity) and is used solely to provide the operational features of the Services.
Tidemere does not use household staff employment data for any purpose unrelated to providing the Services. The Household Subscriber, as employer, is responsible for providing any required employment-related privacy notices to staff and for complying with applicable employment and labor laws governing the collection and use of employee data.
California employees and contractors have specific privacy rights under the California Privacy Rights Act (CPRA), effective January 1, 2023. The employer (the Household Subscriber) is responsible for meeting those obligations directly. Tidemere processes staff data as a service provider on the employer's behalf.
Tidemere's payment processing is designed so that the Club, not Tidemere, is the merchant of record for all transactions with members. Payments for dues, lesson fees, event deposits, and member tabs are processed through a third-party payment processor engaged directly by the Club. Tidemere does not store full payment card numbers or bank account numbers on its servers.
Tidemere may retain transaction records (amounts, dates, categories) to support the Services. Payment card data is handled directly by the payment processor under its own privacy policy and PCI DSS compliance program.
Tidemere processes certain information that is classified as "sensitive personal information" under California law. Specifically:
Optional member photos, used as a visual identity check by Club staff, are personal information but are not treated as a biometric identifier: no facial-recognition or face-geometry matching technology is used anywhere in the Services. A photo is only ever reviewed by a human staff member at the point of service. This is a standing product rule, not merely a current practice, and is the reason Tidemere is not in Illinois BIPA-style biometric territory despite the amended COPPA Rule now treating biometric identifiers as personal information.
Under the California Privacy Rights Act (CPRA), consumers have the right to direct Tidemere to limit the use of their sensitive personal information. Because Tidemere processes member sensitive data as a service provider on behalf of Clubs, members should contact their Club to exercise this right. Clubs may direct Tidemere to limit or delete sensitive information in accordance with their agreement with Tidemere.
Tidemere uses the information it collects for the following purposes:
Tidemere does not use member data processed on behalf of Clubs for Tidemere's own commercial purposes, and does not sell, rent, or share member data for advertising or marketing purposes.
Tidemere does not sell personal information. Tidemere does not share personal information for cross-context behavioral advertising.
We share information only in the following circumstances:
Member information is shared with the applicable Club, as the Club is the controller of that data. For example, a Club's manager and authorized staff may view member profiles, reservation history, and requests within the platform.
We share information with third-party service providers who assist us in operating the Services, subject to written agreements that restrict those parties from using the data for any purpose other than providing services to Tidemere. These may include:
We may disclose information if we believe in good faith that doing so is necessary to: (a) comply with applicable law, regulation, or legal process; (b) enforce our agreements; (c) protect the rights, property, or safety of Tidemere, our Clubs, members, or the public.
If Tidemere is involved in a merger, acquisition, financing, or sale of all or a portion of its assets, information may be transferred as part of that transaction. We will notify Clubs of any such transfer and any changes to this policy.
Tidemere's Services are not directed to children and are not designed to be used directly by individuals under the age of 13. Tidemere does not knowingly collect personal information directly from children under 13. This section serves as Tidemere's online notice under the amended Children's Online Privacy Protection Act Rule (the "amended COPPA Rule," finalized January 2025, in full effect since spring 2026) with respect to junior member profiles created through a Club. This "Junior" framework is specific to Tidemere for Clubs; Tidemere for Households does not issue a child their own login or account, so no comparable minor-user relationship exists there, and Section 4.3 above describes how information about a household's children is collected and used instead. Together with Section 11 (California Privacy Rights) and Section 12 (Other U.S. State Privacy Laws), this section addresses Tidemere's obligations to children and teenagers under both federal law (COPPA) and applicable state law, including California's CCPA/CPRA minors' provisions and the Age-Appropriate Design Code Act.
Clubs may create profiles on behalf of member families that include minor children ("Juniors"). A Junior's profile, and any access, ordering privilege, or optional photo associated with it, does not exist until a parent or legal guardian, acting from their own known, billed, identity-verified adult member account, affirmatively grants it. This is a stronger verifiable-consent trail than most consumer apps can offer, because the granting parent is already an authenticated, paying member of the Club rather than an anonymous website visitor.
Each grant is recorded as a timestamped receipt naming the granting parent or guardian and the date and time of the grant (for example, "Granted by Elena Marin, June 3, 2026"). This is deliberately stricter than what the law requires: every Junior needs parent permission regardless of age, including Juniors 13 or older, who fall outside COPPA's under-13 threshold but inside California's teen data-sharing tier discussed in Section 11.
Depending on what a parent has enabled, a Junior's profile may contain: name, member code, age, allergy flags used for point-of-sale allergy enforcement, an optional photo (see Section 8.3), on-site presence while checked in (see Section 4.2.1), order and reservation history, and parent-set weekly spending caps and usage by category. This information is used solely to provide the Services, including safety features and parental spending controls. It is not used for advertising, profiling, or any purpose unrelated to providing the Services.
A Junior's optional photo is controlled by its own permission toggle, separate from general profile access. Without that permission, no photo exists in the system for that Junior, and Club staff instead see the Junior's initials along with a prompt to verify identity against the Club's own gate list. That gate list is the Club's own front-desk or gate record, maintained under the Club's membership agreement; Tidemere does not produce or maintain a photo roster of children.
A parent or guardian who has granted a Junior access can review what is enabled for that Junior at any time from their own account, and can revoke any or all of it instantly, on every device. Revocation takes effect immediately and reverses the underlying grant. A parent or guardian may also request deletion of a Junior's information by contacting their Club or Tidemere at hello@tidemere.com.
If you believe a child has provided Tidemere with personal information directly, without the parent-permission process described above, contact us at hello@tidemere.com and we will take appropriate steps to remove that information.
The amended COPPA Rule prohibits retaining a child's personal information indefinitely and requires a written retention policy for it, along with a written information-security program. Tidemere's retention policy for Junior data is the 90-day, season-based schedule described in Section 9 (Data Retention); see Section 10 (Security) for Tidemere's approach to safeguarding this information.
Tidemere retains Club administrator and organizational data for as long as the Club's subscription is active, plus a reasonable period thereafter to support account closure, dispute resolution, and legal obligations.
Member data processed on behalf of a Club is retained in accordance with the Club's instructions and the terms of Tidemere's agreement with the Club. Clubs may request deletion of member data at any time through the administrative controls in the platform or by contacting hello@tidemere.com.
Seasonal accounts. Club membership is often seasonal. A member's or Junior's profile is not deleted simply because a season ends; it remains intact, unused, through the off-season so a returning family does not need to re-enter their information. If a family does not return, Tidemere deletes or de-identifies the profile, including any Junior data, 90 days after the later of (a) the end of the most recent membership season, or (b) the family's last recorded activity on the Services, unless the Club or the family renews before that point.
Automatically collected technical data (logs, analytics) is retained for 12 months, after which it is deleted or de-identified.
Information about junior (minor) members follows the seasonal retention schedule above, which satisfies the amended COPPA Rule's requirement that children's data not be kept indefinitely and that a specific, written retention timeframe apply to it.
Tidemere implements and maintains reasonable administrative, technical, and physical safeguards designed to protect the information we collect and process against unauthorized access, disclosure, alteration, and destruction. These measures are designed to be appropriate to the nature and sensitivity of the data involved.
No method of transmission over the internet or method of electronic storage is completely secure. While we work to protect your information, we cannot guarantee its absolute security. If you believe your information or account has been compromised, contact us immediately at hello@tidemere.com.
Tidemere maintains a written information-security program, as expected under the amended COPPA Rule given that the Services process information about junior (minor) members, and as good practice for all personal information processed through the Services.
If you are a California resident, the California Consumer Privacy Act of 2018 and the California Privacy Rights Act of 2020 (collectively, "CCPA") provide you with specific rights regarding your personal information. This section describes those rights and explains how to exercise them.
Note on scope: The CCPA rights described below apply to personal information that Tidemere controls as a business: primarily information about Club administrators, Tidemere subscribers, and visitors to the Site. For personal information that Tidemere processes as a service provider on behalf of a Club (including Club member profiles), those rights should be exercised with the Club directly. Tidemere will assist Clubs in responding to such requests as required.
You have the right to request that Tidemere disclose: the categories of personal information we have collected about you; the categories of sources from which it was collected; the business or commercial purpose for collecting it; the categories of third parties with whom we share it; and the specific pieces of personal information we have collected about you.
You have the right to request that Tidemere delete personal information we have collected from you, subject to certain exceptions (for example, information we are required to retain by law or that is necessary to complete a transaction or provide a service you requested).
You have the right to request that Tidemere correct inaccurate personal information we maintain about you, taking into account the nature of the information and the purposes for which it is processed.
Tidemere does not sell personal information. Tidemere does not share personal information for cross-context behavioral advertising. Accordingly, there is no sale or sharing to opt out of. If this practice changes in the future, we will update this policy and provide a mechanism for opt-out.
This matters in a specific way for minors: California law requires opt-in consent, not just an opt-out right, before selling or sharing a minor's personal information (the minor's own consent from age 13 to 16, a parent's consent below 13). Because Tidemere sells and shares no one's personal information, junior and teen members are covered by the same "nothing is sold or shared" architecture as adult members; see Section 8, Children's Privacy, for the junior-specific consent mechanism that applies regardless.
You have the right to direct Tidemere to limit its use of sensitive personal information (such as allergy data) to uses that are necessary to provide the Services. Tidemere already limits the use of sensitive personal information in this manner. If you believe your sensitive information is being used beyond the scope of providing the Services, contact us at hello@tidemere.com.
Tidemere will not discriminate against you for exercising any of your CCPA rights. We will not deny you the Services, charge you different prices, or provide a different level of service because you exercised a privacy right.
To submit a request to know, delete, or correct, contact us at:
We will verify your identity before processing your request and will respond within 45 days, with up to one 45-day extension if necessary. We will not charge a fee for one request per 12-month period.
California residents may designate an authorized agent to submit privacy requests on their behalf. To use an authorized agent, please provide written authorization from the consumer and verify the agent's identity when contacting us.
A number of U.S. states have enacted or are enacting consumer privacy legislation. Tidemere will comply with applicable state privacy laws as they take effect. If you are a resident of a state with applicable privacy rights and would like to submit a request, contact us at hello@tidemere.com with "Privacy Request" in the subject line.
As Tidemere considers Clubs outside California, a few state laws warrant a specific check before onboarding a club in that state: Washington's My Health My Data Act defines "consumer health data" broadly enough that a member allergy flag could qualify, and has no small-business exemption; Oregon's privacy law treats children's data as sensitive; and Illinois's Biometric Information Privacy Act (BIPA) is the reason the no-facial-recognition rule in Section 5 is written down as a standing commitment rather than left as unstated current practice.
Tidemere uses cookies and similar technologies on the Site to enable it to function, remember your preferences, and understand how visitors use it. We use the following categories of cookies:
You can control cookies through your browser settings. Disabling cookies may affect the functionality of some parts of the site.
Tidemere does not use cookies for cross-site behavioral advertising or sell cookie data to third parties.
The Services may allow a Customer administrator to connect third-party tools, such as Google Workspace, Microsoft 365, Notion, a calendar provider, or a payment processor. An integration is never enabled automatically: it requires a Customer administrator to affirmatively authorize it, and, where an integration would access an individual End User's own personal account, for example syncing a staff member's personal calendar, that End User's own authorization as well. Tidemere only accesses the specific data an authorized integration is scoped to.
The Services may also contain links to third-party websites or services. Tidemere is not responsible for the privacy practices of those third parties. We encourage you to review the privacy policies of any third-party services you access through our platform.
We may update this Privacy Policy from time to time to reflect changes in our practices, the Services, or applicable law. When we make material changes, we will notify Clubs by email and update the "Last updated" date at the top of this page. Your continued use of the Services after the effective date of any update constitutes acceptance of the revised policy.
If you have questions about this Privacy Policy, want to submit a privacy request, or believe your information has been handled improperly, contact us:
We will respond to privacy inquiries within a reasonable time and no later than required by applicable law.